Build Your Brand with Trademark Protection

Every successful business owner knows the importance of connecting with their customers. When customers come to your business for your services or products, the first thing they do is interact with your brand. Your brand, which includes your business’s name, logo, color scheme, and visual personality, is like a handshake – it’s your first impression. As customers get to know your brand, they begin to build a relationship with it, and this is key to establishing loyalty, a great reputation, and an ever-growing market share.

You spent a lot of time (and money) investing in your business’s brand, so it’s important to protect that investment. Too often, new business owners think that they don’t need to trademark their brand or that they should wait to do so until they are more established. In fact, registering your trademark is essential to protecting and growing your company.

What a Trademark Can Do For You

Registering your trademark can benefit your business in a number of ways. With a registered trademark, you can build and protect your brand, which in turn can help your company flourish financially. Your customers will have an easier time identifying your company over your competitors, you’ll gain legal protections for your branding, and you’ll be able to expand your market reach.

• Customer Identification

These days, it’s more important than ever for a company to really stand out from the crowd. This is especially important as more and more businesses are adapting their marketing strategies to rely more heavily on social media. Your trademark helps your customers identify your products and services and distinguish them from your competitors’ offerings. By registering your trademark, you ensure that your branding remains unique and easily identifiable, allowing your customers to look for and return to your brand again and again.

•  Legal Protection

Trademarks are designed to protect unique branding materials. If you trademark your logo, for example, only your business can use that logo (unless you license it to another company). Registering a trademark puts other companies on notice that you own this mark, and it makes it easier to enforce that ownership against infringers.

• Expand Your Brand

As your customers get to know your product or service and your brand, your brand’s reputation will become incredibly valuable. Increased visibility and a valuable reputation, however, are hot commodities. Using trademark protection, you will be able to continue to expand your market reach while protecting your reputation from copycats.

Register Your Trademark Sooner Rather Than Later

As with everything in business, trademarks are all about timing! Some new business owners, especially small business owners, may think that their business simply isn’t big or profitable enough yet to need a registered trademark. However, the sooner you register your trademark, the more competitive your business will be. A trademark can help you expand your customer base and avoid any marketing or financial setbacks caused by infringement.

The sooner you register your mark, the sooner legal protections will take effect and the less likely it will be that a competitor registers the same mark first. If you wait to register and continue operating your business, another company may swoop in and register your mark out from under you. If this does happen, you do have some recourse, but it would likely result in time-consuming and costly litigation.

Trademarking Your Brand Makes Financial Sense

The benefits of having a registered trademark go beyond legal protections. Registering your trademark is a smart fiscal move as well. A registered trademark is a great financial asset to have. Your intellectual property, including your branding, is a valuable asset that any potential investors or partners will likely take into consideration. If you ever decide to sell your company, having a registered trademark can increase your sales price. This is because the buyer will immediately reap the benefits of your existing trademark, instead of having to initiate the trademark registration themselves. With a registered trademark, you can also confidently move forward with licensing deals that bring in additional revenue for your company. Having a registered trademark means your business will have more opportunities to grow.  

Work with an Experienced Trademark Attorney

Overall, securing your trademark is a key step in building your business. Whether you just opened your doors or are a long-time business owner, don’t skip this step! There are so many benefits to gain by registering your trademark, so why wait any longer?

If you are ready to move forward with your trademark registration, Enterprise Esquire is here to help you start the process now. We offer full-service trademark legal packages, as well as individualized legal services based on your company’s unique needs. Enterprise Esquire can register your trademark, maintain it, and create any needed contracts moving forward. We’re also here to help with your other business needs, including registered agent and LLC formation services. Call us or email us today to schedule your free initial consultation.